inventing a christist sect is one of the most profitable businesses in the us.
they have mbas from stanford, harvard, and wharton running these mega-marketing operations!
i have seen this in india, too. one fine day all the churches in kerala -- regardless of denomination and the fights they have with each other -- suddenly started writing stuff from their bible on all their compound walls. this is pure advertisement, and clearly was done with a coordinated marketing plan.
then one fine day, all churches started sporting bright red neon crosses atop them. i won't make any bad puns on 'red-light-districts' but you can see the connection between this and the brazilian church scandal.