apr 30, 2007
not one indian brand.
from the FT, apr 23rd:
1. china mobile
2. toyota
3. ntt docomo
4. industrial and commercial bank of china
5. honda
6. bank of china
7. samsung
8. canon
9. sony
10. nissan
i am not quite sure how these guys define 'top brand', but i am startled that iconic brands like toyota and sony have been overtaken by these unknown chinese brands, not exactly in exciting areas either -- i mean, bloody banks. i therefore question the research methodology. i think they cannot just let the usual white-guy fascination with '1 billion chinese' determine the value of the brand: it has to be normalized against population.
2 comments:
maybe they are top ten brands of China :-)
This article is written by some Chimmi.
This is all to freqeuent in the white-man press these days -- call anything and everything in china as "Top 10"
In particular, i find the inclusion of 2 chinese banks on that interesting.
It is a well known fact that the Chinese Financial sector is very poorly run, with a lot of banks having very high irrecoverable debts.
Sounds like the rest of the FT coverage of this part of the world.
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