war by other means: How China is spoiling India's Brand Equity by Roger Bate MINT

feb 13th, 2011 CE

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From: sanjeev nayyar

Earlier nations fought conventional wars. Pakistan invented Low Intensity Conflict. The Chinese are attacking India on various fronts and from all sides, one of which is by selling fake Medicines worldwide with Made in India labels. These fake medicines could result in loss of life in say Nigeria. The people and government would then blame GOI. Media would blow the issue out of proportion. It spoils India's image at a time when Indian companies are going global. Chinese drugs were also found in India with Made in India labels.

GOI needs to understand and respond to various levels of warfare. For starters it could give proof to the Chinese Govt and ask it to act. Indian Pharma cos need to be proactive too.

sanjeev 

http://www.livemint.com/2011/02/13203926/Made-in-India-faked-in-China.html

While India is blamed for counterfeiting crucial drugs, a vast Chinese network behind the fakes is getting away

Illegal Chinese manufacturers are faking drugs, endangering patients' lives, and undermining legitimate brands, especially those from India. Bian Zhenjia, deputy commissioner of the Chinese State Food and Drug Administration (SFDA), told a news conference last year that reports claiming the country was a major exporter of fake drugs were unfair. "I don't agree with what the foreign media has been saying. The Chinese government has always paid great attention to cracking down on fake drugs."
But new data from the drug samplings that my research team has undertaken show that China is largely responsible for the fakes attributed to India. The sample sizes are small but indicative of a larger problem, a signal that New Delhi has every right to pressure Beijing to act on rogue manufacturers within its borders.

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