Wednesday, December 01, 2010

A taste of Indian soft power?!

nov 30th, 2010

talk of products customized for a market! so the scottish are bowing to hindi soft power. at this rate, given kerala's overwhelming competitive advantage in tippling, there will soon be genuine scotch brands named 'kottuvadi' (malayalam for hammer), 'murkhan' (malayalam for cobra), and other local brand names. 

---------- Forwarded message ----------
From: Vaidyanathan R


 

 

 

A taste of India’s SOFT POWER!!

 

 

It is not unusual for Indians to to respond with a coy "Kuchh NaI" (कुछ नहीं) [meaning, "nothing"], when asked by the host: क्या लोगे? ("Kya loge?"), i.e., "What would be you like to drink?"

See below how this reply now has an entirely refreshing meaning.

_______________________________________

R.VAIDYANATHAN                                                         

PROFESSOR OF FINANCE                                             

INDIAN INSTITUTE OF MANAGEMENT  

BANNERGHATTA ROAD

BANGALORE

 



2 comments:

Non Carborundum said...

Darwin's great-great grandson thinks so too.

http://timesofindia.indiatimes.com/india/Desi-high-Darwin-kin-says-mahua-better-than-scotch/articleshow/6997795.cms

bly243001 said...

Angrezis and Angrezi wannabe's

Please stop massacring Hindi language, for God's sake!

"nai" is a barber

word is "nahiN" that means no or nothing.

Similarly TaTa producing a water purifier known as "Swach" which is supposed to mean clean or pure. I guess illiterate bums never heard of "swachh". should be thankful they did not spell it as "Shauch" :)