While Tata's Nano ran into hurdles which delayed its launch, and the product later disappointed in not fulfilling its market potential, it may nevertheless end up having transformed the marketplace by influencing the approach of others, and in spawning imitators who are now forming a next wave of offerings. As the old American saying goes, "the pioneers get the arrows, the settlers get the land."
In contrast to the All-in-One approach of the new Multix from Eicher-Polaris, Mahindra is now coming out with the Jeeto, which is actually an assortment of small mini-trucks offering significant improvements in value for money, and targeted at the small commercial market segment, which is a very important demographic in India:
The newer crop of Nano-like offspring are reminiscent of Japan's famous micro-sized Kei-cars and Kei-trucks, which helped to power that country's post-war economic revival:
History of the Kei Truck
These cheaper yet important products helped to empower the lower end of society by helping to raise their productivity and give them a leg up on the lowest rungs of the economic ladder.