As I said in BLR the other day, we know the problems, we know (more or less) the solutions but never bother to act. Why nobody does anything is inexplicable? And the anti-India forces continue their activities without let or hindrance, rather with more and more vigour and bigger scale. That's the bane of this country that keeps on producing more and more deracinated or anti-India Indians. A civilisation that has no collective instibct of survival has no business to survive.
Regards. M Nageswara Rao
funds channelled to EPW via foreign banks. quite suspicious. #deepstate and saudis in play?--there is no business justification for loss-making ELM to exist, eg ndtv. unless they are being funded as loss leaders by others. check out the following logic:2004: sonia in power pushed in by #deepstate funded ELM2004-2014: andhra goes from 3% christian to 20% christianpretty darn good Return on Investment, i'd say.---------- Forwarded message ----------
From:From now onwards, a large section of the media in India could well be perceived to be a little less independent or, for that matter trustworthy.
- Pranjoy Guha Thakurta, 14 June 2014, EPW
- As far as advertising revenue goes, magazines face a bleak future in India.Chart below depicts the steep fall in advertising revenue of magazines in India over a decade.Chart – 1Looking at this scenario, it is natural that magazines will explore new ways to earn revenue.In 2007, speaking at the Indian Magazine Congress, Suresh Selvaraj, vice-president, Outlook Group, and associate publisher, 'Marie Claire', spoke of green bucks – the revenue models for magazines and how these have evolved."Essentially, there are four of these," he began. These included the Circulation Revenue Model (the so-called 'ad free' magazines, which make up for that with high cover prices), the Ad Revenue Model (particularly profitable for B2B publications – essentially ad driven and content free of cost), the Content Selling Model (paid for content) and the Treaty Model (trading off unsold ad inventory and even editorial space for shares of fledgling companies, and thereby, increasing the valuation of the concerned company). "The last two models have been successfully adopted by The Times of India," Selvaraj observed.The options defined in 2007 as sources of revenue are true even now for magazines.But "The Economic and Political Weekly (EPW) a left-leaning weekly Indian magazine published from Mumbai by the Sameeksha Trust, a charitable trust" has a way of generating revenue which is not mentioned in the Suresh Selvaraj's list.... deleted
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