The Videogame Blockbuster

As you know, the videogame Grand Theft Auto IV has raked in $500 million in its first week, taking in $300 million of that on the first day alone. That's triple the box office earnings of the recent Iron Man movie, which incidentally I also enjoyed. But if the Indian software industry isn't deaf, dumb and blind, they'd better take serious note of the revenue potential here, to target it in a major way. Videogames have clearly surpassed movies as the most lucrative segment of the entertainment industry.