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From: Knowledge at Wharton <knowledge@wharton.upenn.edu >
Date: Mar 9, 2007 8:32 AM
Subject: IK@W March 9 - 22, 2007
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| India Knowledge@Wharton | ||||||
| Mar 9 - Mar 22 What's HotIndia's Budget: And the Winners Are...Agriculture, Education and Infrastructure Was India's annual budget, which was announced on February 28, a missed opportunity in terms of measures to boost investment and remove policy bottlenecks? Finance minister P. Chidambaram tinkered with taxes, but reforms in banking, insurance and foreign direct investment (FDI) policies got little attention. In contrast, education, agriculture and infrastructure got significant support. India Knowledge@Wharton spoke with experts at Wharton, the Indian School of Business, and elsewhere to discuss the implications of the budget and the impact they might have on India's economy. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4173 Strategic Management (Podcast) Walt Disney India's Rajat Jain: "We Are Building a Strong Family Brand" Disney may be a household name in most parts of the world, but until recently, the entertainment giant's presence in India was relatively small. That, however, is changing. Rajat Jain, managing director of Walt Disney India, says the company is focused on building "a strong family brand ... and leveraging that equity into all the businesses that Disney is well known for," such as making movies and running media networks. In an interview with India Knowledge@Wharton, conducted during the Wharton India Economic Forum in Philadelphia, Jain discussed how Disney is dealing with the challenge of building its brand in a subcontinent with 27 languages and some 100 million children under 10 years of age. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4171 Law and Public Policy What Could Derail the India Express? Economists Speak Out For the investors and businesses still swooning over India's red-hot growth, a pair of economists delivered a splash of cold water to their faces during a talk organized by the Center for the Advanced Study of India. Shanta Devarajan, chief economist for South Asia at the World Bank, and Arvind Subramanian, a division chief in the IMF's research department, argued that India's infamously inefficient institutions are a drag on growth -- though things aren't actually all that bad in comparison to other nations. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4170 Marketing Marketing to Rural India: Making the Ends Meet In corner offices in Mumbai and New Delhi, executives have long recognized that to build real sales volumes they will have to reach outside the big cities. In several categories, rural India is where the growth lies. India's villages now account for 46% of all soft drinks sold, 49% of motorcycles and 59% of cigarettes. Recognizing this reality, multinational companies as well as Indian firms are developing strategies to reach consumers in India's 600,000-plus villages. "No consumer goods company today can afford to forget that the rural market is a very big part of the Indian consumer market," says Jagmohan Singh Raju, a professor of marketing at Wharton. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4172 Finance and Investment (Podcast with Transcript) China Stumbles, Markets Tumble: Will the Volatility Continue? The Economist called it "a snort from a dragon's nostrils." At the end of February, as China's stock market index fell by more than 8%, stock markets tumbled around the globe in their steepest decline since the attacks on September 11, 2001. Adding to the anxiety were concerns about a possible shakeout in the U.S. sub-prime mortgage market and former chairman of the Federal Reserve Alan Greenspan's comment that the U.S. economy could face a recession. Since then, markets have recovered, only to drop again, and then climb once more. What is causing this volatility, and what does it mean for investors? Knowledge@Wharton asked for comments from Wharton finance professor Jeremy Siegel, whom we spoke with first, and Wharton management professor Marshall Meyer, who closely follows China's economy. http://knowledge.wharton.upenn.edu/article/1683.cfm Managing Technology At Google, the Search Is On for a New Approach to Old Media Viacom and CBS have pulled videos from Google's YouTube. The Academy of Motion Picture Arts and Sciences recently requested that some Oscar footage be taken down from YouTube as well. And Google's efforts to sell radio and print advertising have not met expectations. In short, Google's ability to navigate the traditional media landscape doesn't seem to be going particularly well. What's the problem? While Google has the resources to create deals with content companies, it still must contend with a number of confounding crosscurrents, including content owners' concerns over intellectual property and a clash of advertising models. http://knowledge.wharton.upenn.edu/article/1678.cfm Public Policy Building Companies That Leave the World a Better Place In Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Wharton School Publishing), authors Raj Sisodia, Jag Sheth and David Wolfe suggest that the best firms in today's marketplace are those that deliver emotional, experiential and social value to all their stakeholders, from customers and partners to investors and society. By emphasizing such principles as authenticity and empathy, the authors contend, companies gain "share of heart," not just share of wallet, and, in the long run, are able to gain competitive advantage over firms that are focused only on profits. Below, Knowledge@Wharton offers an excerpt from Chapter Six, "Investors -- Reaping What FoEs Sow." http://knowledge.wharton.upenn.edu/article/1670.cfm Universia Knowledge@Wharton Stock Market Volatility: A Correction or a Change in Market Trend? Everything that goes up eventually goes down -- especially in the stock market, where investors throughout the world recently saw their portfolios suffer a major blow after registering strong performances for several months. The appetite for risk that players in the market had acquired in a risk-free environment wound up leading to indigestion because of uncertainties created largely in the United States, China and Japan. Experts say that these shocks have given investors a chance to take some profits after enjoying a period of continuous price increases. They also contend that the recent plunge is merely a healthy correction, and that the market will once again provide attractive opportunities. http://www.wharton.universia.net/index.cfm?fa=viewfeature&id=1310&language=english _________________________________________________________________
_________________________________________________________________ Help Spread Knowledge Do you know people who might be interested in these research studies and more? If you do, please forward this e-mail message to them. Knowledge@Wharton is the online research journal of the Wharton School ( http://www.wharton.upenn.edu ) of the University of Pennsylvania. Its Indian edition, India Knowledge@Wharton, includes full details of the stories listed here. To read these stories, go to http://knowledge.wharton.upenn.edu/india To read Universia-Knowledge@Wharton, our Spanish/Portuguese Partnership http://www.wharton.universia.net To read the Chinese Version of Knowledge@Wharton http://www.knowledgeatwharton.com.cn To comment on these stories http://knowledge.wharton.upenn.edu/india/feedback.cfm To unsubscribe from this newsletter Sponsorship Inquiries Write | ||||||
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