It takes 'research findings' to convince those in the west what our mothers knew all along.
We are born loving sweetness, so we heap sugar into our lattes and drown our Chinese food in sweet sauces. But constantly indulging our craving for sweetness has an insidious effect. With each new overly sweet food that we consume, whether it is high in calories or not, we dull our palates to other tastes and flavors, especially those of nutritious fruits and vegetables.WSJ: For Healthy Eating, Bitter Is Better
We also may be altering our brain chemistry by eating more and more sweeter and sweeter foods. New research shows that the excessive consumption of calorically dense foods changes the way that our brain responds to future foods. The effect is akin to a drug addict's need for more and more heroin to satisfy his craving.