stanford: Freemium Summit - March 26h in San Francisco, CA

feb 2nd, 2010

---------- Forwarded message ----------
From: Charles Edward Hudson <charles@charleshudson.net>
Date: Tue, Feb 2, 2010 at 6:08 AM
Subject: [gsb-hitech] Freemium Summit - March 26h in San Francisco, CA
To: 

GSB Alums,

I'm organizing the event below and thought it might be of interest to many of you.

Best,
Charles Hudson, GSB c/o 2005

Freemium Summit

Friday, March 26th, 2010

UCSF Mission Bay Conference Center

San Francisco, CA

Register: http://www.freemiumsummit-gsb.eventbrite.com (sign up now to take advantage of Early Bird pricing or save 10% on General Admission using the code GSB at checkout)

The first Freemium Summit is a one day event focused on exploring what it takes to succeed under the freemium business model. Across all segments of the media landscape, entrepreneurs and executives are pioneering models that combine a free offering with a premium, paid offering. This hybrid business model is one of the most exciting areas of business model innovation impacting the world of media and the Freemium Summit will explore the most important topics on the minds of leading practitioners.

Confirmed Speakers

• Toni Schneider,  Automattic (WordPress)
• Matt Brezina, Xobni
• Aaron Levie, Box.net
• Phil Libin, Evernote
• Tom Conrad, Pandora
• Drew Houston, Dropbox
• Ranjith Kumaran, YouSendIt
• Ben Chestnut, Mailchimp
• Lance Walley, Chargify
• Isaac Hall, Recurly
• Lincoln Murphy, Sixteen Ventures

Agenda for the Day

• 8:00 AM - 9:30 AM Registration
  Join us for coffee and other assorted treats during registration. Bring your ticket confirmation and ID to help expedite registration.  

• 9:30 AM Welcome to the Freemium Summit
  Charles Hudson, Host, Freemium Summit 

• 9:45 AM - 11:15 AM Freemium for Consumer Internet Businesses
  Our consumer Internet content block features 20 minute talks from leading companies making the freemium business work in consumer Internet applications.
  • Toni Schneider, Automattic
  • Phil Libin, Evernote
  • Tom Conrad, Pandora
  • Drew Houston, Dropbox    

• 11:15 AM - 11:40 AM The Abuse that Comes with Free
  Switching to a freemium model isn't always easy. What can go wrong when switching to a freemium model? How do you handle the influx of new users? Hear one company's cautionary tale of what can happen when switching to a freemium model.
  • Ben Chestnut, Mailchimp 

• 1:00 PM - 2:00 PM Freemium and the Enterprise
  Curious about what it takes to make freemium succeed when developing enterprise or business applications? Our group of esteemed experts will share their thoughts on what it takes to succeed in this space.
  • Aaron Levie, Box.net
  • Matt Brezina, Xobni 
  • Ranjith Kumaran, YouSendIt

• 2:00 PM - 3:00 PM Making Freemium Work on Mobile Platforms
  Mobile is a rapidly growing opportunity for people interested in the freemium model. What does it take to succeed using a freemium model in mobile? Our speakers will share their thoughts on this exciting topic.  

• 3:00 - 3:30 PM Break
  Take a moment to recharge your batteries and top up your tank with sugar or caffeine.  

• 3:30 - 4:15 PM Freemium Games - Succeeding with Free-to-Play Games
  Free-to-play games are revolutionizing the games space. Why is this working? What does it take to succeed? Our pair of speakers will share their thoughts on how to build a successful freemium games business.   

• 4:15 PM - 5:00 PM Building a Freemium Business on Someone Else's Platform 
  Are you a developer looking to build a successful business on someone else's platform? How do you mitigate risks? Is this something that is in fact doable? Join us for a set of interesting talks on this critical topic. 

• 5:00 - 5:45 PM Payments and Monetization for Freemium Businesses
  We'll close the day talking about what it takes to succeed in generating revenue from your users. Should you build your own billing system? Should you support alternative payments? Our closing panel will shed some light on this important topic.  
• Lance Walley, Chargify
• Isaac Hall, Recurly

• 5:45 Closing 

Best,
Charles

________________________
Freemium Summit - The Business of Free: http://bit.ly/7rpro7
Future of Social Gaming 2010: http://bit.ly/4GL5d7
Twitter: http://www.twitter.com/chudson
(650) 249-0905

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