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GLOBE AND BUSINESS MAIL.COM
REPORT ON BUSINESS.COM
The tractor maker who has John Deere on the run
Anand Mahindra is one of the architects of a new empire rising in India. Meet him, and hear him speak, in the first of a four-part series this week by Marcus Gee
MARCUS GEE
mgee@globeandmail.com
April 8, 2008 at 7:08 AM EDT
MUMBAI — Anand Mahindra was at the World Economic Forum in Davos, Switzerland, last year when Robert Lane, chairman of U.S. farm equipment concern Deere & Co., approached him.
"I've been to your dealerships and seen all your manuals," he told Mr. Mahindra, whose Mumbai-based Mahindra & Mahindra Ltd. has been taking on the maker of John Deere tractors in the U.S. market.
Well, replied Mr. Mahindra with a laugh, "that's good news and bad news."
The bad news is that the world's biggest tractor maker has put Mahindra & Mahindra in its sights. The good news, both for Mr. Mahindra and India, is that a behemoth like John Deere is worried enough to bother.
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The Series
By Marcus Gee, in Mumbai
Wednesday: Airport developer G.M. Rao is modernizing India's crumbling infrastructure.
Thursday: Information-technology wizard Azim Premji leads
India's rise as a flat-world competitor.
Friday: Industrial magnate Ratan Tata shakes up the global auto market by launching the world's cheapest car.
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2 comments:
India always had the potential in this field. As it was said in those days, with a few modifications the Ambassador car would be very effective in the farm sector.
Interesting article. I recently saw a very neat commercial about Mahindra tractors.
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