Friday, April 11, 2008

anand mahindra: India to rise from 14th to 7th biggest manufacturer in 20 years

apr 11, 2008

---------- Forwarded message ----------
From: Ram


http://www.theglobeandmail.com:80/servlet/story/RTGAM.20080408.wrtycoon_new5_0408/EmailBNStory/Business/  

GLOBE AND BUSINESS MAIL.COM

REPORT ON BUSINESS.COM 

The tractor maker who has John Deere on the run 

Anand Mahindra is one of the architects of a new empire rising in India. Meet him, and hear him speak, in the first of a four-part series this week by Marcus Gee 

MARCUS GEE
mgee@globeandmail.com

April 8, 2008 at 7:08 AM EDT

MUMBAI — Anand Mahindra was at the World Economic Forum in Davos, Switzerland, last year when Robert Lane, chairman of U.S. farm equipment concern Deere & Co., approached him.

"I've been to your dealerships and seen all your manuals," he told Mr. Mahindra, whose Mumbai-based Mahindra & Mahindra Ltd. has been taking on the maker of John Deere tractors in the U.S. market.

Well, replied Mr. Mahindra with a laugh, "that's good news and bad news."

The bad news is that the world's biggest tractor maker has put Mahindra & Mahindra in its sights. The good news, both for Mr. Mahindra and India, is that a behemoth like John Deere is worried enough to bother.

... deleted

___________________________________________________

The Series

By Marcus Gee, in Mumbai

Wednesday: Airport developer G.M. Rao is modernizing India's crumbling infrastructure.

Thursday: Information-technology wizard Azim Premji leads

India's rise as a flat-world competitor.

Friday: Industrial magnate Ratan Tata shakes up the global auto market by launching the world's cheapest car.

____________________________________________________ 
 
Powered By PanWebMailer Version 2.0 © 2004-2005

2 comments:

Arvind said...

India always had the potential in this field. As it was said in those days, with a few modifications the Ambassador car would be very effective in the farm sector.

exosing christianity's true agenda said...

Interesting article. I recently saw a very neat commercial about Mahindra tractors.