http://www.adageindia.in/media/how-pulling-out-of-barc-will-impact-ad-revenues-of-english-news-channels/articleshow/58757309.cms
http://www.indiantelevision.com/television/tv-channels/viewership/news-channel-controversy-barc-india-says-it-was-set-up-to-to-measure-what-india-watches-and-it-is-doing-that-170519
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/barc-nba-face-off-experts-feel-ad-agencies-tv-channels-will-take-individual-call-resolution-best-option
Reacting to an observation made on Facebook on an indiantelevision.com report detailing the decision of a few English TV news channels to boycott BARC, Joshi observed, “What the recalcitrant measurement subjects need to introspect on are the following two issues: how many times have they used multiple frequencies? How long will their advertising proposition survive without a credible, agnostic measure? Many of them (the boycotting TV news channels) also have print businesses and (they) can't be oblivious to the havoc wreaked upon revenues by the absence of a readership measure for an indefinitely long period.”
The whiners are themselves hypocrites, because they themselves have engaged in the same tactics they accuse RepublicTV of.
What's clear is that Arnab & RepublicTV are able to attract far more english-language viewers than the rest of ELM - and this has the ELM terrified. With a much larger english-language viewership, RepublicTV will be able to suck advertisers away from the ELM establishment. This will hit them where it hurts most - in their pocketbook.
What's amazing is that it's taken this long to mount a challenge against the ELM on their own turf - this should have been done a couple of decades ago. Now that the game is on, it's best for iron-clad methods of measurement to be adopted, in order to provide iron-clad proof to advertisers on whom the market really prefers, and thereby give ELM the drubbing they deserve, in front of everyone.
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