The latest turn of events at the box office shows that the times, they are a-changing. A new cinematic path has been lit up, which beckons audiences and filmmakers alike:
http://www.newindianexpress.com/columns/ravi_shankar/A-Blockbuster-That-Busts-Old-Myths/2015/07/19/article2927707.ece
If Bollywood pretends to ignore this kick in the teeth, and continues orbiting around the Khanate, then it's time to throw out the Bollywood with the bathwater. There are other more creative talent pools rising who can reap the profits instead of them.
Incidentally, for those who don't speak Telugu, here's a translation of the lyrics for that nifty theme song:
http://telugupaatanamaata.blogspot.ca/2015/06/mamathala-talli-lyrics-and-translation.html
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