indian firms go for frugal engineering to reach low-end customers: kotkin was right after all?

oct 27th, 2009

http://online.wsj.com/article/SB125598988906795035.html

bottom of the pyramid people being reached by radical innovations in india. and these will then percolate to the rest of the world, in what was called 'innovation blowback' by mckinsey.

joel kotkin may have been right, after all: engineering, ie. intellectual property generation, may well be the oil of the 21st century. and india is well positioned to leverage it.