By 2006, Walmart had to sell all its German acquisitions and beat a quiet retreat, abandoning Germany's lucrative $370 billion retail market. Primarily, the reason for Germany’s rejection of cheap retail products lay—and continues to lie—in the importance Germans place on quality over throwaway quantity.
“Bulk-packaging of compromised quality succeeds wherever money has to be stretched to feed families,” says Denecke, who has worked in the US and India. He also calls attention to Walmart’s anti-union policies and its tendency to ensure cheap prices at the expense of workers’ wages, which ran afoul of Germany’s stringent minimum wage and labour laws.Outlook: Walmart? Nein, Danke!